BCG Matrix and the Product Life Cycle - 1394 Words

Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: †¢ The BCG looks at market share and market growth and how they impact on cash usage and generation. †¢ The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm’s products in relation to the overall product life cycle. Product life cycle is based on the observation that products develop, similar to animals, through distinct phases of maturity that differ in amount†¦show more content†¦Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing. On the other hand, the cost of things like research and development, consumer testing, and the marketing needed to launch the product can be very high, especially if it’s a competitive sector. Growth Stage – The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, the profit margins, as well as the overall amount of profit, will increase. This makes it possible for businesses to invest more money in the promotional activity to maximize the potential of this growth stage. Maturity Stage – During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake. They also need to consider any product modifications or improvements to the production process which might give them a competitive advantage. Decline Stage –Show MoreRelatedBcg Matrix944 Words   |  4 PagesAnalysis Region 4 (Italy) June 2011 1 Portfolio Analysis – The BCG Matrix The BCG Matrix is a market growth-market share matrix developed by the Boston Consulting Group, which is used to support strategic decisions in order to optimize a business portfolio with regard to new, old, innovative or established products and/or strategic business units (SBU). Its underlying theories are the experience curve as well as the product life cycle. Having classified its strategic business units, a company canRead MoreMarketing : Marketing Across Boundaries1369 Words   |  6 Pagesinnovative stuffs (Nestle, 2014). To avoid the threat of substitutes nestle started focusing on health conscious products. These innovations help nestle to overcome the threat of substitutes. Bargaining Power of Suppliers Nestle is recognized for maintaining relationships with the suppliers due to its massive buying power and considering the importance of quality in dairy and agricultural products (kasi august 9th 2012). Nestle also facilitate the suppliers by guiding them to work skilfully to reduce superfluousRead More1. Critically Analyse the Relative Merits of the Strategic Marketing Planning Tools Offered by the Boston Consulting Group770 Words   |  4 PagesBoston Consulting Group (BCG) proposed a model named the â€Å"Growth-Share Matrix† - a portfolio-management tool that can be used to classify the product portfolio of an organisation. The model compares two variables: the market growth and the market share of a product, and provides a two-dimensional matrix within which are four categories that a product will fall into depending on its position in the marketplace; ‘Star’, ‘Cash Cow’, ‘Dog’ amp; ‘Question Mark’. (BCG Matrix Guide, 2010) 2010 TheRead MoreBcg of Kfc807 Words   |  4 Pages   BCG Matrix of KFC The need for strategy, in order to expand its existing product in very promising markets for KFC is very essential. KFC, along with McDonalds, and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream, of building an empire in the fast foodmarket,  the  company  has  undergone  lots  of  changes.  The  company  has  changedownership; it has taken over from Pepsi and passedRead MoreStrategic Business Unit ( Sbu )1439 Words   |  6 Pagesstrategy by parent company. The main goal of this report is to provide an in-depth analysis about the products of PepsiCo. In addition, these will also analysis the marketing strategies used by the company Features: The key features for a company to considered as SBU’s are: †¢ Located within the organizational structure, †¢ Organizational units without legal personality, †¢ Utilize formula product-market, †¢ Activities performed by them is of crucial and decisive important for the parent company, †¢Read MoreBCG matrix Essay4376 Words   |  18 PagesWidely used in the practice of strategic choice has received a two-dimensional matrix , developed by the Boston Consulting Group. Therefore, this matrix is ​​a matrix known as Boston Consulting Group or BCG matrix . This matrix allows the company to classify the products in its market share relative to its main competitors and the rate of annual growth in the industry. Matrix enables us to determine which products company occupies a leading position compared to competitors , what is the dynamicsRead MorePortfolio Analysis5153 Words   |  21 Pageschapter two PORTFOLIO ANALYSIS INTRODUCTION Organizations market a mix of products or services or both. These constitute the offering that is made through the strategic window. Central to the success or failure of a business is the health of its product (or service) mix. A starting point is the product life cycle concept. This is a useful conceptual framework within which to study how firms can vary their marketing strategies—though of course as we shall see in later chapters they do have toRead MoreMarketing Analysis : The Cotton On The Largest Clothing Group Of Australia And New Zealand Essay1418 Words   |  6 Pagesstores in 17 countries. Cotton On’s product offering includes women’s wear, menswear and accessories as well as elevated apparel range CO by itself. (cottononfoundation, 2015) Part A Product Portfolio Analysis: Product portfolio is a study of a particular product by which a company see its market performance. This management involves an analysis of consumer behaviour to determine how to expand with new products and how you can improve profitability by removing products with low performance or losingRead MoreBcg Matrix Analysis2570 Words   |  11 PagesBCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreSwot Analysis : The Modern Enterprise Management And Planning1458 Words   |  6 Pagesthe content of SWOT analysis, it can be seen that SWOT analysis has significant structural and systematic characteristics when compared with other analytical model such as PEST and Product Life Cycle. In terms of its structuration, SWOT model constructs matrix and put significant meaning to different regions of the matrix. Furthermore, it also emphasizes that the main theoretical foundation should stressed on the structural analysis of the enterprise s external environment and internal resources.

Fraud, Deceptions, and Downright Lies About Writing Assistance Online Exposed

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Amu Cmrj free essay sample

Keywords: ethical, social media, Internet, law enforcement, officers Todays world Is much deferent then the one our parents grew up in. In our parents days things were much more simple and straightforward. They knew the difference between right and wrong and they also had or seemed to have good ethical standards. What has changed since those times? While parents have tried to Instill good ethical and moral values in us, they never Imagined what their children would face. The challenge of instilling ethics into our children has become more difficult these day and this has happened over a long period of time: there are some moments in time that have sped up this challenge. Most of these came with the invention of the computer and Internet. Parents, as well as society face even bigger ethical challenges with the ever-evolving advances in technology. This challenge doubles for those whom live and work within a Job that has a Code of Ethics and Code of Conduct. Law enforcement is one of these professions, which faces the biggest challenges.Law enforcement officials have a lot of tools at their disposable to conduct Investigations and technology has helped to make this process simpler, but with the advances In technology the capability to abuse these Investigative tools has also become easier. Some of the Investigative tools that present an ethical halogen to law enforcement officers and their respective departments are the Internet, social media, and many different types of mobile devices. The conception of the Internet created a whole new world for people to explore.With the birth of messages boards, forums, dating sites, classifieds ads (Scraggliest), and social media it gave people around the world the ability to communicate with each other. The Internet also created new opportunities for law enforcement and according to Hunt and Moore (20071 Law enforcement agencies are currently responding to the robber of online crime by establishing proactive investigative units that track criminals on the Internet (p. 87). While the Internet Is a great tool to use, it can lead to officers using It to commit violations of both ethics and the law.Then there Is all the personal Information that Is floating around on the Internet and assorted Internet sites. The more people put their Information on the Internet the easier It Is for officers as well as everyday citizens to see it and in turn be able to use it for the big ones was a site called Namespace in which people posted their pictures and what kind of music and movies they liked. The success of Namespace lead to other social media sites, but only one has remained on top since it started.Backbone has gone from a little idea to a huge social media site with over 835,525,280 users worldwide (Internet World Stats, 2012). On Backbone, users are putting all kinds of personal information from where they live or have lived to what they have eaten for lunch during the day. Some of these users have private profiles, which can only be seen by their friends whil e others have profiles, which can be viewed by the public. Officers can use these sites in order to solve crime and have done so in the past.Eric Ritz a reporter for The Blaze (2012) shows, A Kentucky teen spent two days in Jail after joking about a drunken hit-and-run on her Backbone page. This is a perfect example of how officers can use social media websites to solve crimes. The ethical challenge to officers is to make sure when they are looking at these social media sites they do not read to much into what someone might post on their page. The last thing any officer wants is to make an arrest when one is not warranted. Yet, this still does happen as Horton (2012) explains, Brandon Arab was scooped up in Richmond,Va. By federal and local law enforcement officials on Gag. 16 for making anti- government Backbone posts referring to revolution and statements that questioned the official story behind the 9/1 1 terrorist attacks. Officers here violated a persons rights simply because of what they posted on their Backbone page. Officers must tread very carefully here as more and more people put things onto their social media sites. If a crime has occurred then an officer should look into what was posted on the social media site, but only as long as doing so does not infringe on any ethics violation.There are many new mobile devices, which officers use to help with investigating crimes. Some of these devices are smart phones, tablets, and in car computers which can access all kinds of information. These devices offer officers great access to personal information on people they are investigating yet; they also present the capability to be abused. Take the personal computers that are now standard in police cars. This equipment can access information from criminal as well as state websites, which have not only a persons address but, also how many times they have been arrested or ticked.Former Forsyth County Sheriff Deputy Johnson (2012) states, l have seen officers use the in car computer to look up womans address and phone numbers they were interested in Monsoons, D. , personal communication). This of course is a huge violation of the ethical code as well as a crime and is not something, which happens Just at the local level. At the federal level the Federal Bureau of Investigations (FBI) has come under scrutiny for tracking people using their smart phones. Watson (2012) explains, During the second week of March 2012, a Dell Bistro notebook, used by Supervisor Special Agent ChristopherK. Satang from FBI Regional Cyber Action Team and New York FBI Office Evidence Response Team was breach using the Atomic Reference Array vulnerability on Java, during the shell session some files were download [and] turned [out] to be a list of 12,367. 232 Apple ISO devices including Unique Device Identifiers (UDDI), user names, name if devices, type of devices, Apple Push Notification Service tokens, zip codes, cellophane numbers, address, etc. . As technology continues to improve their officers and the departments they work for will have to adjust.

London`s Stories Essays - Klondike Gold Rush, White Fang

London`s Stories Three of Jack London's most famous stories were The Call of the Wild , White Fang and To Build a Fire. Though they are completely unrelated stories they have many similarities unfolded were also similar. Both animals started their lives out in a very normal fashion but then they were brought into a different environment and forced to change. In To Build a Fire the man is the one being forced to change, without success. The introduction of characters was also similar the way they were led through life not knowing what there purpose was until they met their final character and then figured out what they had to do. Three of Jack London's most famous stories were The Call of the Wild , White Fang and To Build a Fire. Though they are completely unrelated stories they have many similarities that I found unique. Along with many similarities in the plot there were many similarities in the characters, human and animal, which make these three stories the topic of this paper. "Jack London was both an outdoors-man and a writer and that combination was what made his novels so realistic."(Labor 124). Jack London born on January 12, 1876 to W. H. Chaney and Flora Wellman. He finished his second novel and short story, The Call of the Wild, and To Build a Fire in 1904. Two years later he finished another of his most famous novels White Fang. His inspiration for these novels and short story came from the time he spent up in the Klondike that became the basis for these three works. Till the day of his death, from a long battle with throat cancer, these were some of the famous works of the time ever written. The Call of the Wild was Jack London's most famous novel, "This is the novel that separated London from all writers of that era."(Lundquist 35) Written in 1904 it was a story about a dog who was brought into Klondike to pull sleds during the gold rush. The name Call of the Wild comes from the natural instinct that animals have to be free in nature. The main characters in this story are Buck a four- year-old half Saint Bernard and half-Scottish shepherd, John Thorton. Buck was stolen from his home in California during the gold-rush in the Klondike. Dogs were a necessity and considering the size of Buck he had the makings of a great sled-dog. Being thrown into a totally different environment, Buck encounters such problems as, how to stay warm by burrowing into the snow to sleep, how to survive the lack of daily meals, and how to rely on his native and natural instincts. Buck soon becomes one of the most dominant dogs on the sled team. After living like a wild, independent animal for weeks upon weeks he soon learns to fend for himself. He becomes more familiar with killing animals for food and the primordial beast inside him begins to take over. He is no longer a domesticated animal but a wild dog. He soon becomes the leader of his pack of sled-dogs by beating the former leader, Spitz in a fight. Buck becomes such a popular sled-dog in the Klondike that he was admired by all. That is when The Scottish half-breed bought him and used Buck for many endurance and strength contests. This over work almost killed the dog. Buck was saved from this inhumane treatment by a man named John Thorton whom he grew to love. Through complete devotion Buck risked his life for John but did not succeed because John was killed. After this with having no more attachments Buck went to live with a pack of wolves. Buck was no longer a pet but a wild animal. Realism is also a major part of the novel. It is in no way padded with goodness to leave the reader with a warm sensation in his heart. At times, the way in which beatings of the dogs are described makes the reader want to close the book. (Kennedy 345) White Fang was Jack London's next novel once again was inspired by his life in the Klondike and the relationship between man and beast. This novels` main character was White Fang who is three-quarters gray wolf and one-quarter dog this is who story revolves around. Mit-sah and Gray Beaver the Indians who were responsible for training White Fang and Weedon Scott who develops a special relationship with White Fang are also important characters of the